A linking strategy is a methodology that builds appropriate inbound links to your site and helps you achieve your overall business objectives. "Creating an effective linking strategy should be an important part of any online marketing plan".
Link building in itself is not enough - you must generate quality inbound links. There is no magic trick to this - it demands hard, systematic work - but the rewards can be well worth the effort. The basic principle is to create good content, link to great content and great content will link to you."Create good content, link to great content and great content will link to you"
Following a link is one of the most popular ways for people to find new sites. If a site or a writer that you respect gives a link to further resources, then because of that respect you're likely to follow it. Therefore, the more inbound links you have to your site, the greater the opportunities for people to find your valuable content.
Search engines give sites with good inbound and outbound links a higher ranking. The logic goes that if you provide outbound links to other material you are providing a valuable service: and, if other sites link to you then you must have content of value.
Inbound links help to build trust. If people see that a popular or respected site links to you, then their level of trust in what you say and what you offer is likely to be higher.
In every field of activity on the web there will be a number of key sources. Linking to them and providing valuable content that they can link to will make you a part of a powerful virtual network.
An effective linking strategy can move your site up from the minor leagues to the premier division.
Link popularity is the main factor by which modern search engines rank Web pages. As such, a focused link building campaign must be at the core of a successful search engine optimization strategy.
The most important link building strategies includes:
First try to understand the marketplace. Make a list of all the market sectors of our service, ranking them in terms of their importance. Choose a minimum of 3-4 niches and make a list of 250 websites under each niches. Go for link exchange only after this list is complete.
Content is what potential customers will look for. It is content that will give the search engine rankings and would also help in getting links. There is no substitute for a good content, so unavoidable.
Make sure the contents on the website is optimized properly with proper focus on keywords and nice heading, title and description.
Issuing online press releases is more of a one-to-many approach. Submit release to a newswire and they distribute the news to thousands of journalists and editors on their database. Such releases can be picked up and covered by both national and local media and are certainly worth.
I specialize in helping people who need high quality links. I only use ethical methods, which are within major search engines' guidelines. The links I build are permanent, relevant, and oneway, so they deliver both targeted traffic and also tangible benefits for search engine optimization
I believe that a quality link will deliver targeted traffic first, and search engine rankings second. I build permanent, relevant, legitimate inbound links to Web sites. These links will yield targeted traffic and will also help the site achieve higher search engine rankings.
I exclusively use legitimate methods such as these to build on-topic, one-way links:
Article syndication: A "how to" type article, related to your site's content, will deliver targeted traffic from links in the author's byline.
Press release syndication: A press release, describing your company's products or services, will deliver targeted traffic from links in the body of the release.
Directory listings: A quality Web directory will deliver targeted traffic from a link on an on-topic, categorical page.
Link building is a critical component in any search engine marketing strategy. It's important to implement a link building plan and stick with it over time to build Link Popularity gradually.