Affiliate
marketing is internet marketing that allows
websites to share traffic and revenue using
banner and text advertisement. Also affiliate marketing
is a popular method of promoting
web businesses in which an affiliate is
rewarded for every visitor, subscriber and/or
customer provided through his efforts. It is a
modern variation of the practice of paying
finder's-fees for the introduction of new
clients to a business. Compensation may be made
based on a certain value for each visit (Pay Per
Click, registrant (Pay Per Lead), or a
commission for each customer or sale (Pay Per
Sale), or any combination.
We understand the need for different types of
affiliate network depending on the market you
are in and your overall strategy for an
affiliate programme. As well as Affiliate
Marketing we also offer two other specialist
networks, which may suit your needs. Look at
each of the networks below and feel free to
contact us with your requirements and we will be
able to choose the right network for you.
Affiliate
Marketing in recent years has become an integral
part of most companies' online marketing mix.
Most brand leaders are running affiliate
programmes and finding that this is a precious
resource of web traffic and is accounting for
higher percentage of overall online sales year
on the year.
The
basic model of affiliate marketing is very
simple. A network of website owners
(affiliates), are sourced for a company wishing
to increase its online traffic (the Merchant).
These affiliates will work hard to generate
traffic and refer it to the Merchants website.
In return they will receive a commission for a
desired action taken by each referral; such as a
click, application or sale.
Affiliates
are highly skilled in generating traffic and
will generate it from a number of areas such as
· Pay
per click search traffic
· Natural
search traffic
· Links
to other websites
· Own
organic website traffic
· Advertising
· White
labeling
· And
much more
Affiliates
can reach niche areas, which the Merchant would
not have had access to normally and therefore
affiliate marketing increases the reach across
the Internet and it a precious source of high
quality leads for the Merchant.
The beauty of affiliate marketing is that you
can track as much or little information as you
need; from simply clicks and sales to actual
items bought and their values. It is therefore
one of the most effective forms of advertising
and you can budget easily to a desired cost per
acquisition.
The
level of tracking you require will depend mostly
on the product you are selling, how you would
like to pay commission and what information you
would like to gather about each referral.
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