Affiliate marketing is internet marketing that allows websites to share traffic and revenue using banner and text advertisement. Also affiliate marketing is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay Per Click, registrant (Pay Per Lead), or a commission for each customer or sale (Pay Per Sale), or any combination.
We understand the need for different types of affiliate network depending on the market you are in and your overall strategy for an affiliate programme. As well as Affiliate Marketing we also offer two other specialist networks, which may suit your needs. Look at each of the networks below and feel free to contact us with your requirements and we will be able to choose the right network for you.
Affiliate Marketing in recent years has become an integral part of most companies' online marketing mix. Most brand leaders are running affiliate programmes and finding that this is a precious resource of web traffic and is accounting for higher percentage of overall online sales year on the year.
The basic model of affiliate marketing is very simple. A network of website owners (affiliates), are sourced for a company wishing to increase its online traffic (the Merchant). These affiliates will work hard to generate traffic and refer it to the Merchants website. In return they will receive a commission for a desired action taken by each referral; such as a click, application or sale.
Affiliates are highly skilled in generating traffic and will generate it from a number of areas such as
Pay per click search traffic
Natural search traffic
Links to other websites
Own organic website traffic
And much more
Affiliates can reach niche areas, which the Merchant would not have had access to normally and therefore affiliate marketing increases the reach across the Internet and it a precious source of high quality leads for the Merchant.
The beauty of affiliate marketing is that you can track as much or little information as you need; from simply clicks and sales to actual items bought and their values. It is therefore one of the most effective forms of advertising and you can budget easily to a desired cost per acquisition.
The level of tracking you require will depend mostly on the product you are selling, how you would like to pay commission and what information you would like to gather about each referral.